The Problem with the Private Sector Sports Performance Industry
There are over 500,000 personal trainers, strength coaches, and gym owners in the United States alone.
The average coach and gym owner makes roughly $42,000/year. Not a career that is very sustainable.
To make matters worse, 20% of small businesses fail in their first year, 30% of small businesses fail in their second year, 50% of small businesses fail after five years in business, 70% of small business owners fail in their 10th year in business.
ONLY 3 out of every 10 of you reading this – will have a successful business in the next 10 years.
The odds are stacked against you. Thankfully, 99.99% of them aren’t willing to go the extra mile to create the successful career that you came here looking for.
Whether you’re a strength coach, trainer, sports performance coach, gym owner, or run an online fitness business we have built an entire company that will take you straight to the top of the industry.
Why Your Gym or Business Could Fail
According to Forbes.com here are the top five reasons private gyms and personal training businesses fail
Education and knowledge in the sports performance and fitness industry should be at the forefront of your business. Your ability to deliver results will be the catalyst for success, until it isn't. As coaches, trainers, and business owners you most likely spend a disproportionate amount of time trying to become the "smartest trainer" in the room, not the most profitable. According to Forbes, here is why your business could fail.
#5 – Lack of Professionalism
Many individuals who decide to start a fitness business do so because they love fitness. Their passion is their catalyst. They fell in love with helping others achieve their goals. However, their perceived passion masks their professionalism. If you want to be a business owner who gets results and runs a successful business you must act the part. The way you dress, speak, act, and carry yourself will be the ultimate indicator of how successful your business may be.
#4 – No Retention Strategies
Obtaining clients is easy, keeping them is what seperates a decent business from a great one. You should be consistently emailing, sending thank you cards, hoping on the phone calls and maintaining a constant line of communication. Failing to do so means the client feels disconnected from your community and your tribe lacks loyalty.
#3 – No Unique Brand or Niche
The riches are in the niches. This does not mean you have to be so specific that you fail to work with a variety of populations, it means you learn to hone in your message. Most coaches don't understand how to simplify their message and training product in a conscience, easy to digest manner for all to understand.
#2 – Lack of Leadership
Leadership in business is a skill. If you do not cultivate this skill it will be difficult to grow your business. Your cannot give what you don't have. Leadership should be at the forefront of your personal development.
#1 – No Well-Defined Marketing, Sales, or Operational Systems
This is a big one! Imagine if Apple or Microsoft ran their companies by the seed of their pants? Reacting to every little internal and external change is no way to grow and scale a business. Every company, no matter the size, needs to have a plan to execute. Marketing, Sales, HR, Finances, even your training should all have a system. This allows you to focus on the big-ticket items that will move the needle of your business forward.
Welcome to the Strongest Year Plan
Passion + Experience + Battle Tested Systems = Results
The Business of Strength was created to take the guesswork out of running your gym. We wanted to give gym owners, coaches, and Strength Entrepreneurs™ the blueprint for success. This blueprint transformed Varsity House from a tiny two-car garage to a world-class training facility. The Business of Strength will help you structure your business processes, to create a clear vision for your ideal future.
When Varsity House was created in 2006 we had absolutely zero business experience. It didn't matter to us. Founder Joe Riggio had a master’s degree in physiology and had never owned his own business. Dan Goodman, co-owner, was a division one football player who majored in communications
Our greatest asset? The desire to work hard and get better everyday.
We believed that if we put our best foot forward and got results with our clients - the business would take care of itself.
This notion couldn't be further from the truth.
In 2009 we upgraded to our second facility and hired our first two employees! Business was great. We created some serious buzz within our community because of the results our clients were getting. There were no signs, no front desk, no point of sale, or systems to keep the business in check.
We each wore many hats - our days were filled with putting out fires, taking care of client needs, training, and even cleaning our facility. We were working 7 days a week, spending less and less time with family,
We quickly realized, we did not own our gym, our gym owned us.
In 2011, we got help. We knew if we wanted to be recognized as one of the best gyms on the country we had to take control of our business and not let our business control us.
We created a step by step outline of every single process in our business. We created product development systems, employee development systems, sales, marketing, operations, and everything in between.
“If it’s not written down it does not exist.” We wrote everything down as if we were going to teach it to other people...little did we know.
By 2012 we were rolling. We began to implement all of our processes and systems. The results spoke for themselves.
By 2013 we were doing nearly $750,000 year in revenue with eight total employees in a terrible non-visible warehouse space, with no windows, no fans, and a leaky roof.
Fast-forward to 2019 and Varsity House now resides in a custom designed 20,000 sq/ft training facility we call home.
Our Core Values at Business of Strength
We pride ourselves by showing we care. In a world where marketing funnels, scammy products, and half-asses services are too prevalent - strive to work with you hand in hand. Your Business is our business.
(L) Leading from the Front
We will never have our community implement strategies that we have not implemented on our own business. Furthermore, we exemplify the gold standard by living in the trenches every day.
We hold our clients and communities accountable. Your business is our business and we make sure you are held accountable in developing the systems and principles we provide.
We are open, honest, and transparent. If we made a mistake or feel we implemented a strategy that did not work, we take full ownership of our mistakes. We will always be forthcoming with our business.
(R) Results Driven
We’ve helped over 50 businesses world wide generate over 2.5 million dollars collectively in the last two years that did not require phony marketing tactics, facebook ads, and funnels. We ensure our battle tested systems and principles are far superior to any marketing tactic. We believe in over delivering and providing value.
We Help Coaches, Trainers, and Business Owners Just Like You
We don't just give you some examples and "strategies." We live this every. single. day. We provide you with real time examples of how we can improve the infrastructure, systems, and coaches within your business.
Private Coaches Community
Every Monday and Friday we check in with the group to ensure we are on track with the objectives we set out at the beginning of the week. This can include coaching development, new systems, marketing, or bigger picture business items that need to be addressed.
Bi-Weekly "Real Time" Presentations
Every other wednesday we host an SYP call in which we present real time what's happening in each of our businesses and how we can help one another succeed. We also have guest presenters from other industries to help create new perspective to add rocket fuel to our businesses.
Courses + Resources
Every single month we release new courses centered around training, coaching development, sales, marketing, infrastructure, and business strategy based on real time problems we are facing and how to overcome them.
We offer exclsuively to our members LIVE seminars in which we break down your business and help you scale.
Examples of Included Courses
STEP 1 Review the Yearly Outline Below
The strongest year plan is a monthly membership based community in which we completely reconstruct your business from the inside out. Every month, we take on a new objective within your business. The sample materials that we cover every month are listed below. The first 30 days we on board your business and redefine every process. You will receive an on boarding kit in which we will have you complete the documents, join our coaches community feed, and get you scheduled with our accountability phone calls.
STEP 2 Let's Schedule a Call
We want to make sure that we have information about your business prior to our first call. Please fill out the form below, and we will get back to you within 24 hours.
STEP 3 Join Our Community of Like Minded Coaches
Once you decide to join the SYP, you will be greeted by dozens of other coaches who can't wait to help and serve you.
Get started now!
Frequently Asked Questions
A Message from Team BOS
So, you decided to take you career and business to the next level, smart move. In today's robust age of sharing information, you will come to a crossroads.
You are left to decipher what is information vs. what is knowledge. We must not only be able to recognize the difference as consumers, but as teachers as well.
At Business of Strength and the SYP, we don't want to just present information. We want to change the way you think, how you approach your life, career, and business.
Everything tool we provide you with in the SYP, has been battle tested in each of our careers and businesses.
We are open, honest, and transparent.
No stone is left unturned in our pursuit to help you have a successful career.
Whether you are a new coach, a vet, or a business owner; whether you want to become a world class leader in sport performance, or create a business that provides for you and your family, we turn your aspirations into realities.
We look forward to meeting you, see you on the inside.
Team Business of Strength.