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The Strongest Year Plan
Module 1: Introduction to the SYP
VIDEO: Welcome to the Business of Strength! From Team BOS
Week 1 BOS Overview, Objectives, and Strategies
Weekly Calendar
SYP Schedule Call Link
SYP Weekly Zoom Link
BOS Referral Document 2021
SYP Level 1 On-Boarding Kit
The Creation of Your Business
Personal Time Audit
Gym & Staff Bio
VTO Vision Traction Organizer
Accountability Chart
SWOT Analysis
The Sales Machine Workshop (727:05)
SYP Level 1 Tools for Your Toolbox
The "300" Book Club Example List
Fitness Business and Marketing Guide
Q1 Section 1: VTO, Team Meetings, and Creating Your Advisory Board
The Vision Traction Organizer
Advisory Board (Leadership Team)
Accountability Chart
The People Analyzer
Hosting Level 10 Meetings
Q1 Section 2: Hiring and Developing Great Employees
Hiring & Firing Process
The Employee Handbook
Payroll and Incentives
The Internship Program
Onboarding and Offboarding Processes
Q1 Section 3: Developing Key Operating Systems
Creating the Client Lifecycle
The Ultimate Gym Tour
Onboarding New Clients
Client Communication Systems (Follow Up)
Client Experience (Retention & Referral)
The Yearly Operating Calendar
Q2 Section 1: Identifying Your Ideal Client and Delivering the Message
Finding Your Ideal Client
Creating Your Brand
Creating Your Culture
Creating Your Message
Q2 Section 2: Choosing Your Offering and Solutions
Creating Your Solutions
Creating Front End Offers
Creating Low Barrier Offers
Pricing Your Offerings
Q2 Section 3: Marketing Your Business
Marketing Your Business 101
Creating Your Marketing Calendar
Email Marketing
The Power of Word of Mouth (Testimonials)
Q3 Section 1: Sales and Generating Revenue
Solution Selling
Dispelling Roadblocks
Building Value and Trust
Getting an Affirmation
Q3 Section 2: Creating Your Sales Scripts
Developing Scripts for Your Services
Creating a Sales Binder
Teaching Your Staff to Sell
Implementing Sales Meetings
Q4 Section 1: Leadership and Skill Sets
Organizational Structure
Business Identity & Vision
Leadership Team Meetings
Development of Staff
Creating Influence
Q4 Section 2: Year End Review
The Year End Planning Guide
Identifying Objectives, Rocks, and Issues
Moving the Needle Forward
Identifying Holes in the Business
Creating New Marketing Initiatives
Q4 Section 3: Becoming a World Class Coach
Branding, Culture, and Training Principles
Acquiring New Information & Continuing Education
Creating Monthly Performance Reviews (MPR)
SYP Wednesday Bi-Weekly Call Log 2020-2021
Dan Selling SYP Talk 11/5 (61:44)
Adam Goal Setting Talk 11/19 (98:40)
Joe Riggio Building Your Team for Long-Term Success 12/2
Wednesdays CC Meetings - Adam 3 P's of Professionalism (20:00)
2/10/2021 Adam's SYP, VHE Breakdown, and Coaching Development (40:27)
2/24/2021 Dan: Streamline Your Systems (83:38)
3/10/2021: Joe: Defining Your Message + Brand script (66:52)
SYP Internal Event September 2020
JOE TALK: Monday 9/21 (120:19)
DAN TALK: Tuesday 9/22 (93:21)
ADAM TALK: Wednesday 9/23 (84:27)
Personal VTO & Time Audit (59:17)
SYP Internal Event April 2021
Joe Riggio: Creating a Culture of Autonomy (106:15)
Dan Goodman: Marketing + Sales Automations for Gym (56:38)
Mike Waldron: Fitness Finance (47:57)
SYP Educational Content 2021
VIDEO: June 19th: SYP Q+A: Training Templates and Coaching Development (27:00)
ADAM TALK: Wednesday 9/23
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