The VH Health and Performance Model Installment II


In the first installment of this three part series we talked about the constituting framework for which your training ideology and belief stems from.

This included

The Bigger Picture

Information vs. Over-Analyzation

Training Systems

Your Preconceived Belief Systems

Filtering and Acquiring New Information

Each building upon the foundation for which you will begin to form your own inferences and reference points to create your own ideologies.

In part two of this series, we are going to work through the process of creating your own training ideology. I know most coaches are too prideful to work through this process, however, I guarantee, you don't have it locked down packed for your potential customer to understand.

Let's build.

Creating Your OWN Training Model

If you don’t know by now, our business is predicated on a multilayered VTO for each component of the business. What’s VTO? Your VTO is your Vision Traction Organizer.

The VTO is your personal GPS and compass. It will help you remove yourself from your personal preconceived biases and allow you to appropriately serve your ideal client(s).

Ultimately, your end goal should not be centered around becoming the smartest person in the room. Your end goal should be to use your knowledge to help as many people as possible and earn a living by serving others.

This VTO will help you decipher your knowledge, code your message, and create optimal delivery for your clients. We will get into the nitty gritty later.

Here’s how it works.

There are 4 Sections to the VTO for your training model.

Section 1: Core Values & Belief Systems

This will be the foundation from which everything will stem from as we discussed above. How can you build a sturdy house on a pile of sand? A very short lived approach. If your training ideology starts with “ We believe in the biomechanical model...” You’ve already lost.

What are YOUR beliefs? Think deep. What are characteristics that you possess or do you deem as important in individuals you associate yourself with.

List 3 belief systems that you will double down.

Belief System 1: _____________________

Belief System 2: _____________________

Belief System 3: _____________________

How do you facilitate and implement your belief systems into those who you work with?

You may believe your training principles will lead to the desired outcome, but now you need to create a belief system for your clients so they believe the same thing. You will need to consider how to make your beliefs about training, their beliefs.

This not only applies to their current training program, but also their overarching lens for how they perceive the culture that you create. Perception can be a powerful mediator in the success of your training program and business.

You must have things that are important to you and know that they will become important to your clients.

  • What do you want them to value?
  • How are you going to make your training beliefs resonate with your clients?
  • What do you want them to say about you and your business?
  • How do you want them to behave inside your four walls?
  • How do you want them to use these principles when you are not with them or in their future exercise habits?

The overall goal is to provide them with a mode of being/ how you want them to behave when they experience an anomaly. This can be both when they are training without you or after they graduate. You want the athlete to have an understanding of what was important to you and make it important to them. How do I want athletes to think about training? The belief system you provide them will be how they think about exercise for the rest of their lives.

  • Do they only associate exercise with sport?
  • Did you teach them anything that they can maintain?
  • Did they LEARN how to train and take care of themselves?
  • Did they learn how to appreciate the process and the virtues of character that come with exercise?
  • Can they apply what they learned to establishing responsibility for their own health and fitness?

Section 2: Core Focus & Training Principles

Consider this section the “pillars of your training model.” For example, saying you believe in first step acceleration is NOT a training principle. It’s a component of a training program. Your training principle instead would be speed development.

What principles of training hold true throughout all aspects of your programming?

Here's a list that I came up with in thirty seconds:

  1. Muscular Strength
  2. Muscular Endurance
  3. Recovery
  4. Gait Mechanics
  5. Exercise Physiology
  6. Nutrition
  7. Neurology
  8. Empathy
  9. Mobility
  10. Psychology
  11. Stress Management
  12. Neurophysiology
  13. Massage Therapy
  14. Injury Prevention
  15. Explosive Strength
  16. Energy Systems
  17. Programming
  18. Weight Room Design
  19. Cueing
  20. Coaching
  21. Building Relationships
  22. Team Building
  23. Rehabilitation
  24. Anatomy
  25. Motivation

This is not about block periodization, phase potentiation, or program design. This is bigger, much bigger.

Why preconceived beliefs about the human body have led to the conclusion of which physical qualities you believe should be prioritized in your training?

Below, Consolidate your ideologies into three sentences.

For example, instead of saying “we believe in neurology and how the brain elicits optimal performance.”

You would say, “we believe in neuroperformance.”

That statement is indirectly direct. If a potential client or consumer wants to know more than you can elaborate. Remember, when you are selling your training services, your client could care less about the X’s and O’s. Speak their language.

Principle 1: ___________________________

Principle 2: ___________________________

Principle 3: __________________________

This is much harder than it appears. This activity will force you to do away with the unessential.

Section 4: Create Your Training Systems

In a profession where we crave knowledge, means and methods are in an over-abundance. Westside barbell, speed training, triphasic training, verkhoshansky, and others just to name a few are systems in their own right.

As we covered extensively earlier, you don’t have to fall into one singular thought of training. In fact, this would be of detriment to not only yourself but those you service.

When I think about creating a training system, I’m thinking about combining my beliefs, principles, and empirical experience I have gathered along the way.

All roads lead to Rome.

This begs the palpable question, how do you clearly articulate your thoughts into a well executed program?

In order to string a series of principles within a program you need to create a training model. A model that ebbs and flows.
A model that has the long-term plan in mind.
We use a quote around Varsity House Gym, “Plan, Freestyle, Record.”

No two training days will ever be the same.

Your model is a system that is used as an example to follow or imitate. It should also include your processes for decision making (assessment-intervention-outcome), organizing, reflecting, critiquing, and adapting.

Now you can support, critique, and produce new work moving forward.

You now have a supporting structure to formulate questions, seek answers, acquire new information, consolidate the information into something useful, and lead you in a desired direction.

Now, you can welcome new information by listening to speakers, attending seminars, and reading books to evolve and transform.

This is uniquely personal. It is time intensive. If you try and fail, well, that is important for success.

Section 5: Simplifying and Selling Your Training Systems

Creating Your Training Statement

It always ceases to amaze me when coaches cannot present their training beliefs in 3 sentences or less. Those who know too much and too little are one in the same if they can’t appropriately articulate their thoughts in an easily digestible way for all to understand.

When push comes to shove, you must sell your “knowledge.” Who you are selling your knowledge to will be far less interested in the nomenclature of your services than they will be in what your services can do for them.

Below, I want you to use the two sections above to form what I call your training statement. This training statement can be a paragraph consisting of 3-4 sentences as best.

Under these pretences, “You’re explaining to a father of a 16 year old child or explaining to a young sports performance coach what you do”

Write Your Training Statement Here:



Now, review your training statement 1-2x more times.
What can you get rid of, what can you clean up, and does it apply to your ideal client?

Pitch a Client in 30 seconds:

Now, let's narrow down this focus even more. You step into an elevator, you have 20-30 seconds. How can you help me?

"One's true understanding of their own material, training ideology, and application is not in it's depth, but in how simply you can consolidate."

The message must be extremely clear. If people want you to elaborate - this is your opportunity to dive deep.

Stay tuned for the 3rd installment of this VH Health and Performance Model Program Creation.

Adam Menner